Designing the Australian Red Cross Annual Report 2024–2025 was a project that went beyond just creating a polished document — it was about telling the story of an organisation that stands beside people in their most vulnerable moments. My focus was on making the information clear and approachable, while still capturing the humanity and impact behind the numbers. Using thoughtful layouts, accessible typography, and a design system that reflects the Red Cross values, I aimed to create a report that feels honest, transparent, and deeply connected to the people it represents. It’s a piece that not only shares outcomes but also builds trust and empathy with its readers.

See the full report here.