Concept development
and ideation for festival activations to reduce STDs.

STI rates are rising at an alarming rate – 1 in 20 young people have chlamydia. These STIs often don’t present symptoms, which means infections go undiagnosed (72%) and untreated, leading to transmission and infertility.​

Our objective was to improve STI testing rates by 10% amongst high-risk young people who frequent music festivals. Festival goers are down for anything, but are they ‘down to test’? 

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