Submissions for the Chip Shop Award creative competition.
The Drum Chip Shop Awards celebrate pure, unadulterated creativity. It's a platform where anything and everything is allowed, an awards show with no rules and no boundaries, meaning the possibilities are endless!
I teamed up with a great friend and a brilliant creative Tom Birts, and we let our creativity roam free. The result? We took the Grand Prix for our Cancer Council idea:
“We've partnered Cancer Council with Captcha to get people thinking about moles. Instead of the usual traffic lights and bridges, users prove they are human by clicking the squares with melanomas. It’s not easy to spot them and that’s the point. This campaign captures (captcha’s?) the audience and affects immediate engagement.”
Below are the rest of our ideas. Hopefully, they all speak for themselves, just like they should.
