Cover concept and art direction for McDonald’s 50-year anniversary in Australia.

When Macca’s celebrates 50 years of Aussie milestones, memories and feel-good moments, it’s a big deal.

As far as Macca’s advertising goes they love to turn their products into something unique and unusual so they were immediately on board with this concept.

The SMH cover wrap ran across the country and invited everyone who saw it to celebrate with them on their special day.

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