The EmergenciRedi campaign for the Australian Red Cross was about creating clear, urgent, and accessible messaging to help communities prepare before disaster strikes. I designed a full suite of campaign materials, from posters to a comprehensive social media rollout with both static and animated assets. The challenge was to balance striking visuals with straightforward information that could motivate people to take action quickly. By using bold headlines, real-life imagery, and strong brand consistency, the campaign was able to cut through and connect with diverse audiences. Its success extended beyond Australia — the IFRC adopted my designs for their own global campaign, amplifying the reach and impact of the work worldwide.