Tax return time is the largest income stream for the Red Cross in Australia. Leading up to it, we worked tirelessly to roll out a campaign that moves away from traditional charity advertising and injects a good amount of agency experience. And it worked! The 2024 tax campaign was the most successful fundraising effort in the history of the Australian Red Cross, beating the target by over half a million dollars.

The creatives listed below are only a fraction of what we produced to hit the target and allow important humanitarian work to continue in Australia and further afield.